Business Management for Entrepreneurs 3e
Being a successful entrepreneur in the 21st century involves more than enthusiasm and a good eye for a new opportunity. A thorough understanding of the essential business functions, as explained in the third edition of Business Management for Entrepreneurs, is a prerequisite for entrepreneurs who want to take their business through the next growth stage.
The book guides the entrepreneur in managing the eight business functions: general management, finance, marketing, operations management, purchasing and the supply chain, human resources, information management and public relations. These management and managerial skills are essential to successfully manage a business that employs more people than when it was initially established.
This edition contains updated information and new examples on all the business functions relevant to entrepreneurs. Business Management for Entrepreneurs (third edition) is an invaluable resource for students studying entrepreneurship and all young entrepreneurs who plan to start their own business, or entrepreneurs who have their own business but want to learn more about managing the business functions as the business grows.
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