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Applied Marketing Cases 1e - Elex Academic Bookstore

Applied Marketing Cases 1e

  • R 391.00
  • Save R 59


The all-new Applied Marketing Cases is an engaging collection of case studies written by owners, entrepreneurs and corporates (from SMMEs to larger companies). They share their frustrations, successes and challenges on starting and running successful businesses. The stories are unique and inspiring to students, practitioners and would-be entrepreneurs.