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Handbook of Public Relations - Elex Academic Bookstore

Handbook of Public Relations 11e

  • R 551.95


Handbook of Public Relations 11th edition continues to cover relevant content and contains case studies and examples taken from a South African context that deal with issues such as multi-cultural communication and relationship building.

 

Features

  • Glossary of public relations terms to help explain and clarify new words and terminology.
  • Questions to guide students with self-assessment.
  • Checklists for practical assistance when planning events.
  • An updated chapter on social media and online public relations. A strategic plan for public relations communication
  • Practical guidelines to assist students with skills such as listening, speaking and writing.

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